GeoEdge CEO Amnon Siev about ad integrity and safety
GeoEdge CEO Amnon Siev views digital security no differently than security in the real world. “People want to feel safe,” Siev says. “They want to feel safe in the digital world, and that’s no...
View ArticleDemandbase CMO Peter Isaacson on the power of ABM
When Demandbase began 10 years ago, it served primarily as a data company, identifying and selling data about companies to other companies. While this was a good start for businesses in identifying who...
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Tactile marketing automation: PFL CEO Andrew Field on growing from printing...
The idea for Montana-based PFL came to be during a casual chat between friends on a fishing trip. “I was fishing with a buddy of mine who’d been working at a local printing plant that was in the...
View ArticleQ&A with Linqia COO Daniel Schotland on the power of influencer marketing
As social media and digital opportunities continue to evolve, so does digital marketing. In an age of Instagram and Facebook Live, social media users are able to get an inside look into the lives of...
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Uberflip CEO Yoav Schwartz on empowering better content experiences
Toronto-based Uberflip began in 2012 when CEO Yoav Schwartz and President & CMO Randy Frisch put their heads together to build Flipbooks, a platform used to help marketers create interactive PDFs...
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Photoslurp: How user-generated content (UGC) can increase online sales by 15%
User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts,...
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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and...
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for the company? Percolate’s...
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Cross-channel attribution via incrementality measurement: Measured...
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing...
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Streamlining the creative process for marketing teams: Q&A with OpenText...
Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be...
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Remarketing cart and booking abandonment: Q&A with SaleCycle Founder/CEO
Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes...
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Acoustic gives tips on future proofing your martech stacks and highlight...
30-second summary: Acoustic is the largest independent marketing cloud, offering marketers purpose-built solutions on an innovative open marketing platform. It serves an international client base of...
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Convertr look to provide integration in an increasingly crowded martech...
30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow...
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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets
30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based...
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Affinity’s AI-powered relationship intelligence platform is transforming CRM
30-second summary: Affinity is an AI-powered relationship intelligence platform with patented technology that structures and analyzes over a billion data points across emails, calendars, and...
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Cardlytics combines ad tech with fintech to create a unique walled garden for...
30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and...
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Introducing Tech Talks: Save time, skip the salesperson and explore the...
30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around...
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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency
30-second summary: Consumers face a plethora of promotional choices and offers with a need to stand out Marketing and development discord can cause bottlenecks with time to market. In the first ClickZ...
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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled...
3o-second summary: Over the past few years, the rise of platforms and tracking along with new laws and regulations like CCPA and GDPR have increased the complexity and chaos within organizational...
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5 leading providers of enterprise marketing automation solutions
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing...
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Saying goodbye to data friction with MessageGears and personalized messages...
30 second-summary: Email is their most important channel to connect with their existing customers The ESP ecosystem is fundamentally disconnected and broken for the email Super Sender. Enterprise...
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